Is there any business across industries, global or local, in the denial yet about the power of Social Media? No, I don’t think so and none should. The whole world, which consists of consumers and customers, is on Social Space, no wonder why Facebook / LinkedIn / Twitter and the …
Internet Marketing is nothing but various ways to drive traffic (internet users) to your website or a specific webpage (Landing page with current offer). Various internet marketing channels / traffic sources are: Search Engines Search Engine Optimization – SEO SEO – On-page Optimization SEO – Off-page Optimization Search Engine Marketing …
All of us know that there is a paradigm shift in today’s Marketing. The shift is from traditional approach of going outbound, to being more inbound in nature with the use of technology. The challenge is more in B2B Marketing circle compared to B2C. The obvious reasons being: the value …
For Businesses, whether or not they are directly dealing with end consumers, social media is either about networking or branding? Point is how would a Social Media manager review the ROI of his social media efforts. Lemme list down some parameters and for the ease of understanding, I’v divided them …
