Before we begin, let’s just refresh our head with two absolute basics of SEO:A) On-Page (where you work on your website/s) and Off-Page (where you work on building quality backlinks from high authority websites)B) Its all about creating contextual (/personalized) content using right set of KW you want to rank …
Inbound Marketing specialists do what they preach, do they? I decided to do a bit of research on this and who other than Hubspot to follow and see if they really do follow the principles of Inbound Marketing themselves. So, on what parameters should I start checking their Inbound marketing …
Internet Marketing is nothing but various ways to drive traffic (internet users) to your website or a specific webpage (Landing page with current offer). Various internet marketing channels / traffic sources are: Search Engines Search Engine Optimization – SEO SEO – On-page Optimization SEO – Off-page Optimization Search Engine Marketing …
Can you imagine a business without a website in today’s world? Yes, there are not tens or hundreds but thousands of businesses in the old areas of any big city in India. Jam packed streets having array of shops, all with small entrances but when you get in you see …
Search Engine Optimization of your website / product or service pages is the primary step in the Inbound Marketing Plan of Action. You got to start working on this right at the time of redesigning and restructuring your website. Am sure no marketer today has any doubt about why SEO …
All of us know that there is a paradigm shift in today’s Marketing. The shift is from traditional approach of going outbound, to being more inbound in nature with the use of technology. The challenge is more in B2B Marketing circle compared to B2C. The obvious reasons being: the value …
